Ballutte Optics requires a digital transformation partner capable of launching a robust, market-leading mobile application in the highly competitive luxury and healthcare sectors. This proposal outlines a comprehensive strategy for developing the Ballutte Optics App, a seamless hybrid platform that integrates premium e-commerce with regulated professional eyecare services.
Core Business Objective
To establish the brand as the definitive digital eyecare hub, integrating seamless premium e-commerce with regulated, professional telehealth services. This objective extends Ballutte's high-touch in-store experience into the digital realm.
The Current Problem Statement
High cart abandonment in the luxury e-commerce funnel.
A complete lack of integration for professional eyecare services.
Missed opportunities in the high-engagement Augmented Reality (AR) market.
No unified platform for managing customer relationships, prescriptions, and orders.
Pricing Structure Note
The proposed development cost ranges from $25,000 to $45,000 USD. This flexible range is driven by the final scope of work, technical complexity (especially the fidelity of AR/Telehealth), and the experience level selected for the dedicated development team. The figures below demonstrate that even at the high end, this model remains exceptionally cost-efficient compared to the market.
Proposed Solution: Technology & Security
Our methodology balances cost and performance by leveraging a Hybrid Core for common functions and Native Modules for performance-critical features, ensuring a premium user experience without the high cost of native-only development.
Architecture
A single React Native (or Flutter) codebase for iOS & Android, dramatically reducing development time and maintenance cost versus separate native builds.
Performance Modules
Specialized Native Modules will be built and integrated specifically for AR Virtual Try-On and Secure Telehealth to guarantee high performance and access to device hardware.
Data & Security
Focus on HIPAA / GDPR compliance. All patient and prescription data will be stored using end-to-end encryption and strong access control protocols.
API Integration Requirements
E-commerce Platform API: Integration with the existing retail backend for inventory, order processing, and payment status.
EHR/Practice Management System API: Secure, regulated communication for prescription verification, appointment booking, and patient records access (Telehealth).
Payment Gateway: Integration with a PCI-compliant provider (e.g., Stripe, PayPal Pro) for one-click payment flows.
Detailed Application Features Breakdown
Explore the four core feature categories. Click on any feature title to reveal the detailed implementation scope and user benefits that comprise the total fixed project bid.
Select a Feature on the Left
Click on any of the four major feature pillars to view the specific deliverables and technical scope for that area of the mobile application.
Project Plan: 16-Week Implementation
The project follows an Agile process broken down into four phases over 16 total weeks, ensuring transparent deliverables and consistent iteration.
Process Flow & Timeline (16 Weeks Total)
1
Discovery & UX
(2 Weeks)
2
UI Design & Prototype
(4 Weeks)
3
Development & QA
(8 Weeks)
4
Deploy & Launch
(2 Weeks)
Phase 1: Discovery & UX (Est. $1,000 - $1,800)
Finalization of MVP feature list and technical requirements.
Wireframe creation for core user flows (E-comm, RX Upload).
Defining the final Hybrid/Native stack (React Native or Flutter).
Creation of high-fidelity mockups for all core screens.
Interactive prototype development for management review.
Finalization of brand application guidelines (colors, typography).
Phase 3: Development & QA (Est. $15,000 - $27,000)
Core hybrid build and native module integration (8 Weeks).
Development of Native Modules (AR VTO, Telehealth backbone).
Dedicated Quality Assurance and compliance testing.
Phase 4: Deploy & Launch (Est. $5,000 - $7,200)
Final Beta Testing and bug fixes.
Preparation and submission to Apple App Store and Google Play Store.
2-Week Post-Launch Warranty Period.
UX/UI Prototype: Interactive Design Flow
The interactive prototype demonstrating the Shop, Product Detail, and Checkout flows will be available here soon after the commencement of Phase 2 (UI Design & Prototype).
Financial Breakdown: Total Cost of Ownership (TCO)
This section provides maximum transparency on the one-time fixed development bid range ($25,000 - $45,000 USD) and the estimated recurring annual operational costs, supported by charts and detailed tables.
Fixed Project Cost: Up to $45,000 USD
The total, one-time fixed price for the core hybrid application build, estimated using the $30,000 midpoint.
Market Cost Comparison
Our Flexible Hybrid Approach vs. Estimated Full Native App Market Rate.
Estimated Ongoing Annual Costs
Covers annual maintenance, OS compatibility, and 3rd party services based on the estimated $30,000 cost.
Industry standard requires 20% to 25% of the new fixed cost range ($25K - $45K) annually.
Cloud Hosting (AWS/GCP)
$3,000 to $7,000
Covers stable, scalable hosting of e-commerce and telehealth data.
AR SDK Commercial Licenses
$3,000 to $5,400+
Based on commercial licenses for high-accuracy Virtual Try-On functionality.
Payment Gateway Fees
$500 to $3,000
Transaction fees and subscription costs based on e-commerce sales volume.
Total Estimated Annual 3rd Party Costs
$11,500 to $26,650
Sum of necessary external service and maintenance costs.
Next Steps: Secure Your Competitive Advantage
This proposal delivers the strategic features of a $100,000+ app at a fraction of the cost, ensuring Ballutte Optics secures a rapid and cost-effective competitive advantage.
Recommendation
We recommend scheduling a detailed discovery workshop to finalize the Phase 1 MVP feature list, confirm the required experience level, and set the final fixed price within the $25,000 to $45,000 range.
Commence Phase 1 (UX/UI) for only $1,000 - $1,800
(This fee is dependent on the final fixed project cost selected.)
